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New sustainable soft comfy foam Swim Armbands for kids!

"Softies" are designed to keep children safe while enjoy learning how to swim. Made of soft, comfortable and skinfriendly fabric with permanent foam float and no inflation. No risk for deflation our new swimarmbands offer longlasting durability that is beneficial for both consumers and the environment. Designed in vibrant playful colours "Softies" provide high visibility in the water.

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Australian kids also swim in creeks.

Thanks to Phoebe White/The White's Horse Polo Family living part time at the farm out in the countryside of Australia. Phoebe showing us how important learning to swim is.


Kids having fun with our Strooem Swim Vest. Thanks to Trampoolin Swimmingschool!


Thanks to our lifesaving family in Australia and their homebeach Shelley Beach/Manly Beach showing our Strooem Swim Vest beeing comfy for kids to wear on the beach. Our lifesavingfamily started at young age beeing lifesavers on beach and they are still members and supporting their first club,  the Palm Beach Surf&Lifesaving Club in Sydney, Australia.